We built the money partner we wish every owner had.

Most business owners don't fail because they're bad operators. They fail because nobody gave them a clear read on their own numbers — and no path to the capital to grow. We're here to be that team.

I've spent over 17 years sitting across the table from business owners

who were great at what they did — building, contracting, treating patients, closing deals — and watching them make big decisions on numbers that were months old or missing entirely. Smart people, real businesses, flying blind.

I kept seeing the same thing: an accountant over here, a loan broker over there, a coach somewhere else — none of them talking to each other, none of them responsible for the whole picture. So the owner became the integrator, on top of everything else they were already doing. That's a setup for expensive mistakes.

I built CFO by Design to be the team I wished those owners had — one place for financial clarity, funding, and the strategy to grow, all under one roof. My job is simple: hand you a clear read on your own business and a straight answer on what to do next. Banks don't fund dreams — they fund numbers. My work is making sure yours tell the right story.

— Miguel Hernandez, Founder & CEO

OUR TEAM

Carlos

Account Manager

Ema

Account Manager

Grace

Operations

Colton

Account Analyst

Stephanie

Account Analyst

Liz Poos

Marketing

Clarity over jargon. You'll always understand your own numbers.

The truth, even when it's uncomfortable. We lead with the real problem.

Skin in the game. When you grow, we grow.

We cater to a broad range of businesses, from startups to established corporations looking to refine their operations and boost growth.


Connect with us to learn more about how we can help you achieve your business goals. Our team is ready to assist you with any and every business need like we have for previous clients.

"Partnering with Business Coaching has been transformative for our organization. Their strategic insights and hands-on approach helped us streamline operations and boost productivity. We couldn't be more pleased with the results."

Maria Chen, Founder of EcoGoods

"The team at provided us with exceptional guidance on integrating sustainable practices into our business model. Their expertise has not only improved our environmental impact but also enhanced our brand reputation and customer loyalty."

John Doe, CEO of InnovateTech

"Thanks to Business Coaching, our sales team has reached new heights in performance. The sales training and strategies they provided were game-changers, driving a significant increase in our revenue."

Ahmed Khan, Director of Global Sales, Apparel

Better business, higher revenue, more conversions.

CFO By Design is your integrated money partner, CFO clarity, funding, & access a team & systems to growth.

Do what you do best and partner so we can take care of the rest!

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CFO by Design

210 North Park Avenue, Sanford FL 32771

(888) 833-8864

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